{"title":"Chief","description":"\u003cp data-start=\"267\" data-end=\"355\"\u003e\u003cstrong data-start=\"267\" data-end=\"355\"\u003eChief Nutrition: Clean, High-Protein Snacks Made by Pack Flippers, for Pack Flippers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"357\" data-end=\"754\"\u003e\u003cstrong data-start=\"357\" data-end=\"376\"\u003eChief Nutrition\u003c\/strong\u003e was created for people who care deeply about what goes into their bodies—those who flip the pack to read the ingredients and demand more from so-called “healthy snacks.” The founders of Chief were pack flippers too—and after years of reading labels full of \u003cstrong data-start=\"634\" data-end=\"665\"\u003eultra-processed ingredients\u003c\/strong\u003e, \u003cstrong data-start=\"667\" data-end=\"689\"\u003eartificial fillers\u003c\/strong\u003e, and \u003cstrong data-start=\"695\" data-end=\"712\"\u003ehidden sugars\u003c\/strong\u003e, they decided to create something better.\u003c\/p\u003e\n\u003cp data-start=\"756\" data-end=\"1118\"\u003eAt Chief Nutrition, the mission is simple: make \u003cstrong data-start=\"804\" data-end=\"840\"\u003etruly clean, high-protein snacks\u003c\/strong\u003e and \u003cstrong data-start=\"845\" data-end=\"860\"\u003esupplements\u003c\/strong\u003e with no nasties—no artificial thickeners, emulsifiers, preservatives, or synthetic sweeteners. Every product is made from \u003cstrong data-start=\"983\" data-end=\"1023\"\u003e100% natural, whole food ingredients\u003c\/strong\u003e and designed to be \u003cstrong data-start=\"1043\" data-end=\"1061\"\u003enutrient-dense\u003c\/strong\u003e, \u003cstrong data-start=\"1063\" data-end=\"1086\"\u003eminimally processed\u003c\/strong\u003e, and \u003cstrong data-start=\"1092\" data-end=\"1117\"\u003eactually good for you\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1323\"\u003eThese are \u003cstrong data-start=\"1130\" data-end=\"1162\"\u003ehealthy, high-protein snacks\u003c\/strong\u003e nutritionists, dietitians, naturopaths, and functional doctors \u003cstrong data-start=\"1226\" data-end=\"1256\"\u003eactually eat and recommend\u003c\/strong\u003e—because they’re made with integrity. Chief Nutrition products are:\u003c\/p\u003e\n\u003cul data-start=\"1325\" data-end=\"1690\"\u003e\n\u003cli data-start=\"1325\" data-end=\"1409\"\u003e\n\u003cp data-start=\"1327\" data-end=\"1409\"\u003ePacked with \u003cstrong data-start=\"1339\" data-end=\"1356\"\u003eclean protein\u003c\/strong\u003e from grass-fed, free-range, or wild-caught sources\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1410\" data-end=\"1473\"\u003e\n\u003cp data-start=\"1412\" data-end=\"1473\"\u003eFree from gluten, dairy, soy, refined sugars, and seed oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1474\" data-end=\"1545\"\u003e\n\u003cp data-start=\"1476\" data-end=\"1545\"\u003ePaleo and \u003cstrong data-start=\"1486\" data-end=\"1507\"\u003elow-carb friendly\u003c\/strong\u003e, with \u003cstrong data-start=\"1514\" data-end=\"1543\"\u003eno artificial ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1546\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1548\" data-end=\"1601\"\u003eMade sustainably with ethically sourced ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1602\" data-end=\"1690\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1690\"\u003eDeveloped over years of testing, learning, and doing things the hard (but right) way\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1692\" data-end=\"1934\"\u003eFrom \u003cstrong data-start=\"1697\" data-end=\"1710\"\u003ebeef bars\u003c\/strong\u003e to \u003cstrong data-start=\"1714\" data-end=\"1742\"\u003ecollagen protein powders\u003c\/strong\u003e to \u003cstrong data-start=\"1746\" data-end=\"1769\"\u003egut-friendly snacks\u003c\/strong\u003e, Chief offers a range of functional foods designed to fuel active, health-conscious lifestyles—whether you're on the go, hitting the trails, or feeding your family.\u003c\/p\u003e\n\u003cp data-start=\"1936\" data-end=\"2109\"\u003eThis isn’t just another health food brand. Chief Nutrition is about \u003cstrong data-start=\"2004\" data-end=\"2030\"\u003eleading with integrity\u003c\/strong\u003e, \u003cstrong data-start=\"2032\" data-end=\"2055\"\u003erespecting the body\u003c\/strong\u003e, and making \u003cstrong data-start=\"2068\" data-end=\"2108\"\u003esnack foods that support real health\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2111\" data-end=\"2183\"\u003eBecause food should be fuel. And clean eating shouldn’t mean compromise.\u003c\/p\u003e","products":[{"product_id":"chief-organic-beef-liver-powder-180g","title":"Chief - Organic Beef Liver Powder 180g","description":"\u003cp\u003e\u003cstrong\u003ePut back the vitamins and minerals modern diets leave out!\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eModern diets don't typically include high nutrient foods such as organ meats, and modern agriculture is producing plant based foods that don't contain nearly the same level of vitamins and minerals our grandparents enjoyed. This is a convenient and prep free way to sneak those vitamins and minerals back in.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic, grass-fed and grass-finished beef \u003c\/li\u003e\n\u003cli\u003eFree from added hormones and antibiotics\u003c\/li\u003e\n\u003cli\u003eFree from herbicides such as Glyphosate\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare\u003c\/li\u003e\n\u003cli\u003eFreeze dried to lock in nutrients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis 180g pouch contains 90 serves of Liver Powder and is more economical than our capsules when adding to your smoothies, cooking and more (just $0.61 per serve). Add the benefits of liver to every meal without having to prepare it.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"toggle__title\" data-js-title=\"\" aria-expanded=\"true\" role=\"button\" aria-controls=\"toggle-collapsible_tab_EhiNQb\" tabindex=\"0\"\u003eBenefits of Liver Powder\u003cspan class=\"toggle__icon\"\u003e\u003csvg width=\"13\" height=\"8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M1.414.086 7.9 6.57 6.485 7.985 0 1.5 1.414.086Z\" fill=\"#000\"\u003e\u003c\/path\u003e\u003cpath d=\"M12.985 1.515 6.5 8 5.085 6.586 11.571.101l1.414 1.414Z\" fill=\"#000\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"toggle--collapsible_tab_EhiNQb\" data-js-content=\"\" class=\"toggle__content rte remove-empty-space\" role=\"region\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoosted energy levels\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efrom high B12 and folate content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupport for eye health and immunity\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edue to the significant dose of Vitamin A.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCognitive and liver health\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esupported by choline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenient and nutrient-dense source of essential vitamins\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat are often lacking in modern diets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e 100% Organic Australian, Grass-fed and Grass Finished Beef Liver\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eModern diets don't typically include high nutrient foods such as organ meats, and modern agriculture is producing plant based foods that don't contain nearly the same level of vitamins and minerals our grandparents enjoyed. In short, we often need to supplement but almost all store bought supplements are cheap, imported, synthetic vitamins which the body doesn't as easily recognise. This makes it harder for your body to absorb and use them efficiently. \u003c\/p\u003e\n\u003cp\u003ePut back the nutrients modern diets leave out with Organic, Grass-fed and Regeneratively Farmed Beef Liver, the most nutrient dense organ meat and a powerful source of vitamins and minerals essential for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eEnergy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eincluding iron, copper, Vitamin A (Retinol), Vitamin B3 (Niacin), Vitamin B5 (Pantothenic Acid), Vitamin B6 (Pyridoxine), Vitamin B7 (Biotin), Vitamin B9 (Folate) and of course Vitamin B12 (your body cannot product energy if you are deficient in these). \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48209579180237,"sku":"9357204000956","price":64.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Organic-Beef-Liver-Powder-_180g_-90-serves_-Chief-Nutrition-33105016.jpg?v=1747728437"},{"product_id":"chief-collagen-protein-powder-van-450g","title":"Chief - Collagen Protein Powder Vanilla 450g","description":"\u003cp\u003e\u003cstrong\u003eIncrease your daily protein intake while supporting glowing skin, stronger nails, muscle recovery, joints and tendons, and your gut health with clean Collagen Protein! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrolysed Grass-fed Bovine Collagen.\u003c\/li\u003e\n\u003cli\u003eType I and III collagen with an average molecular weight 1kDa (highly bioavailable).\u003c\/li\u003e\n\u003cli\u003eTested to be free from heavy metals, pesticides and herbicide such as Glyphosate.\u003c\/li\u003e\n\u003cli\u003eA rich, creamy vanilla flavour thanks to Buttermilk which has the vitamins and minerals of milk without spiking your insulin (low lactose).\u003c\/li\u003e\n\u003cli\u003eAlmost zero sugar, sweetened with monk fruit.\u003c\/li\u003e\n\u003cli\u003eNo artificial sweeteners or sugar alcohols.\u003c\/li\u003e\n\u003cli\u003eGreat as a vanilla 'milkshake', with yoghurt, in your smoothie, or with your coffee!\u003c\/li\u003e\n\u003cli\u003eYou can even cook and bake with it.\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family (a great way to add extra protein, our kids love it!).\u003c\/li\u003e\n\u003cli\u003eA gut friendly alternative for other proteins such as whey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAustralian Grass-fed Hydrolysed Bovine Collagen Peptides (73%), Buttermilk Powder\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e(Milk)\u003c\/strong\u003e, Guar Gum, Natural Vanilla Flavour (2.8%),\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eS.officinarum\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eprebiotic fibre, pure Monk Fruit Extract, Organic Camu Camu.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCONTAINS MILK \u003cbr\u003e\u003c\/strong\u003ePacked in a facility that processes ingredients with Peanuts, Tree Nuts, Fish, Egg and Sulphites.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThere is 11g of collagen per 15g serve.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48209579245773,"sku":"9357204000765","price":52.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Grass-fed-Collagen-Protein-Powder-Creamy-Vanilla-_30-serves_-Chief-Nutrition-33061917.jpg?v=1747728439"},{"product_id":"chief-organic-beef-liver-120-cap","title":"Chief - Organic Beef Liver 120 Capsules","description":"\u003cp\u003e\u003cstrong\u003eStruggling with iron deficiency? Beef Liver is nature's answer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlways tired? Struggling with iron levels? Your body needs the right type of iron - the kind that actually gets absorbed. Our Organic Beef Liver Capsules deliver heme iron that's up to 5x more absorbable than what you'll find in plants or standard supplements. And unlike those iron pills that leave you blocked up, ours come from real food, working with your body instead of against it.\u003c\/p\u003e\n\u003cp\u003eInside each capsule? Over 20+ energy-boosting nutrients \u0026amp; minerals including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeme Iron - The easily-absorbed iron your body thrives on\u003c\/li\u003e\n\u003cli\u003eVitamin B12 - Partners with iron to create energy and healthy blood cells\u003c\/li\u003e\n\u003cli\u003eVitamin B9 (Folate) - Works with iron and B12 to optimise oxygen delivery\u003c\/li\u003e\n\u003cli\u003eVitamin A (Retinol) - The ready-to-use form that supports your energy production\u003c\/li\u003e\n\u003cli\u003eWe source from Organic, Grass-fed and Regeneratively Farmed cattle because clean organs matter - no added hormones, no antibiotics, no nasty herbicides like Glyphosate.\u003c\/li\u003e\n\u003cli\u003eWe're certified humane, high animal welfare standards, and we freeze-dry to lock in all the nutrients your body's been missing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA month's supply for $1.50 a day? That's less than your coffee and actually solves the problem.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients (per capsule):\u003cspan\u003e 81% Organic Australian, Grass-fed and Grass Finished Beef Liver (500mg), 19% Bovine Gelatine Capsule (120mg).\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48209579278541,"sku":"9357204000703","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Organic-Beef-Liver-Supplements-Chief-Nutrition-186658133.jpg?v=1747728441"},{"product_id":"chief-collagen-protein-powder-choc-450g","title":"Chief - Collagen Protein Powder Dark Chocolate 450g","description":"\u003cp\u003e\u003cstrong\u003eIncrease your daily protein intake while supporting glowing skin, stronger nails, muscle recovery, joints and tendons, and your gut health with clean Collagen Protein! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrolysed Grass-fed Bovine Collagen.\u003c\/li\u003e\n\u003cli\u003eType I and III collagen with an average molecular weight \u0026lt;1kDa (highly bioavailable).\u003c\/li\u003e\n\u003cli\u003eTested to be free from heavy metals, pesticides and herbicide such as Glyphosate.\u003c\/li\u003e\n\u003cli\u003eRich dark chocolate flavour combining the antioxidants of raw cacao.\u003c\/li\u003e\n\u003cli\u003eZero sugar and sweetened with monk fruit.\u003c\/li\u003e\n\u003cli\u003eNo artificial sweeteners or sugar alcohols.\u003c\/li\u003e\n\u003cli\u003eGreat as a chocolate 'milk' (e.g. Milo replacement), as a hot chocolate, with yoghurt, in your smoothie, or with your coffee! You can even bake with it.\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family (a great way to add extra protein, our kids love it!).\u003c\/li\u003e\n\u003cli\u003eA gut friendly alternative for other proteins such as whey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAustralian Grass-fed Hydrolysed Bovine Collagen Peptides (73%), Cocoa Powder (14%), Organic Raw Cacao Powder (10%), Himalayan Rock Salt, Guar Gum, Organic Camu Camu, pure Monk Fruit Extract.\u003cbr\u003e\u003cbr\u003ePacked in a facility that processes ingredients with Milk, Peanuts, Tree Nuts, Fish, Egg and Sulphites.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThere is 11g of collagen per 15g serve.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48209579344077,"sku":"9357204000772","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Grass-fed-Collagen-Protein-Powder-Dark-Chocolate-_30-serves_-Chief-Nutrition-33062967.jpg?v=1747728442"},{"product_id":"chief-collagen-protein-powder-unflav-450","title":"Chief - Collagen Protein Powder Unflavoured 450g","description":"\u003cp\u003e\u003cstrong\u003eIncrease your daily protein intake while supporting glowing skin, stronger nails, muscle recovery, joints and tendons, and your gut health with clean Collagen Protein! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Hydrolysed Grass-fed Bovine Collagen\u003c\/li\u003e\n\u003cli\u003eType I and III collagen with an average molecular weight \u0026lt;1kDa (highly bioavailable)\u003c\/li\u003e\n\u003cli\u003eTested to be free from heavy metals, pesticides and herbicide such as Glyphosate.\u003c\/li\u003e\n\u003cli\u003eUnflavoured - nothing but pure collagen.\u003c\/li\u003e\n\u003cli\u003eNo sweeteners or sugar alcohols.\u003c\/li\u003e\n\u003cli\u003eCan be added to anything without affecting taste. Great with yoghurt, in your smoothie, or with your coffee! You can even cook and bake with it.\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family (a great way to add extra protein).\u003c\/li\u003e\n\u003cli\u003eA gut friendly alternative for other proteins such as whey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100% Australian Grass-fed Hydrolysed Bovine Collagen Peptides. 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Just like slow cooking is better than zapping in a microwave, we slow air dry our beef which means it's naturally more tender and healthier than jerky. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with organic, grass-fed and grass-finished Aussie beef.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBeing organic and grass-fed means our beef is free from things you might be trying to avoid like added hormones, pesticides and herbicides like glyphosate, mRNA and Bovaer feed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect pre or post exercise or simply as a clean, high protein, low carb treat that'll get you through to meal time without filling you up too much. They're also perfect to keep in the pantry to use with your weekly meal prep. Use them to add a high quality protein source to salads, pizza and more.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"toggle__title\" data-js-title=\"\" aria-expanded=\"true\" role=\"button\" aria-controls=\"toggle-88d00663-d8ff-4b26-98a3-524d9dd17ea1\" tabindex=\"0\"\u003eHow It's Different\u003cspan class=\"toggle__icon\"\u003e\u003csvg width=\"13\" height=\"8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M1.414.086 7.9 6.57 6.485 7.985 0 1.5 1.414.086Z\" fill=\"#000\"\u003e\u003c\/path\u003e\u003cpath d=\"M12.985 1.515 6.5 8 5.085 6.586 11.571.101l1.414 1.414Z\" fill=\"#000\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"toggle--88d00663-d8ff-4b26-98a3-524d9dd17ea1\" data-js-content=\"\" class=\"toggle__content rte remove-empty-space\" role=\"region\"\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Grass-fed Grass Finished Aussie beef\u003c\/li\u003e\n\u003cli\u003eIncredibly nutrient dense, 72g of beef goes into every 30g serve, we just take out the water weight\u003c\/li\u003e\n\u003cli\u003e14g nature's original Protein\u003c\/li\u003e\n\u003cli\u003eLow Carb, just 0.9g per serve\u003c\/li\u003e\n\u003cli\u003eNo added Sugar, just 0.8g per serve\u003c\/li\u003e\n\u003cli\u003eGood source of Heme Iron (10% RDI)\u003c\/li\u003e\n\u003cli\u003eGood source of Vitamin B12 (44% RDI)\u003c\/li\u003e\n\u003cli\u003eNo nasty Preservatives (no added Nitrates or Nitrites)\u003c\/li\u003e\n\u003cli\u003eGluten and Dairy Free\u003c\/li\u003e\n\u003cli\u003eFODMAP friendly\u003c\/li\u003e\n\u003cli\u003eHalal certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Chief","offers":[{"title":"Traditional","offer_id":48209579409613,"sku":"9357204000208","price":7.5,"currency_code":"AUD","in_stock":true},{"title":"Chilli","offer_id":48209579442381,"sku":"chief---beef-biltong-30g","price":7.5,"currency_code":"AUD","in_stock":false},{"title":"Smoky BBQ","offer_id":48209579475149,"sku":"chief---beef-biltong-30g1","price":7.5,"currency_code":"AUD","in_stock":false},{"title":"Chipotle \u0026 Lime","offer_id":48209579507917,"sku":"chief---beef-biltong-30g2","price":7.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Organic-Biltong-Value-Pack-Chief-Nutrition-33087064.jpg?v=1747728446"},{"product_id":"chief-beef-brisket-traditional","title":"Chief - Beef Brisket Bar","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eEat well on the move with our adventure snack bar – a clean, meaty \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003esnack bar\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e to satisfy your savoury cravings!\u003c\/strong\u003e Each \u003c\/span\u003esnack bar\u003cspan\u003e starts off as 80g of organic, grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat \u003c\/span\u003esnack bar\u003cspan\u003e that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying \u003c\/span\u003esnack\u003cspan\u003e, our beef bars are the perfect choice. Being organic and grass-fed means our beef is free from things you might be trying to avoid like added hormones, pesticides and herbicides like glyphosate, mRNA and Bovaer feed.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eA heads up: \u003c\/strong\u003eThe beef bars may contain a small bit of collagenous tissue that can become hard during the preparation process. It's perfectly normal (and healthy to eat).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Organic Grass-fed Beef (80%), amaranth flour, dried currants, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid. 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Make the switch today and nourish your body with every delicious bite!\u003c\/span\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48586982719693,"sku":"9357204000925","price":5.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Chief_Nutrition_Collagen_Protein_Bar_Chocolate_Coated_Pistachio_45g_2_1000x1000_096e1a49-7fc7-458d-8dd0-5fd2e86f6f4a.jpg?v=1782611833"},{"product_id":"chief-collagen-protein-bar-double-choc","title":"Chief - Collagen Protein Bar - Double Choc","description":"\u003cp\u003e\u003cspan\u003eStop eating junk with the ultimate fusion of indulgence and nutrition. Beneath the heavenly dark chocolate lies a delectable core of biscuity, chocolatey Cashew Butter. High protein, high fibre, low sugar snack with no ultra processed anything. Curbs sweet cravings between and after meals.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48602903642317,"sku":"9357204000604","price":5.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Screenshot-2026-07-21-at-1-35-37-pm.png?v=1784606842"},{"product_id":"collagen-protein-powder-dark-chocolate-15g","title":"Chief - Collagen Protein Powder  Dark Chocolate 15g","description":"\u003cp\u003e\u003cstrong\u003eIncrease your daily protein intake while supporting glowing skin, stronger nails, muscle recovery, joints and tendons, and your gut health with clean Grass-fed Collagen Protein!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA deliciously rich dark chocolate flavour combining the antioxidants of raw cacao with the subtle sweetness of monk fruit.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Grass-fed Bovine Collagen \u003c\/li\u003e\n\u003cli\u003eType I and III collagen with a low kilodalton score (highly bioavailable).\u003c\/li\u003e\n\u003cli\u003eTested to be free from heavy metals, pesticides and herbicide such as Glyphosate.\u003c\/li\u003e\n\u003cli\u003eZero sugar and sweetened with monk fruit. No artificial sweeteners or sugar alcohols.\u003c\/li\u003e\n\u003cli\u003eGreat as a chocolate 'milk' (e.g. Milo replacement), as a hot chocolate, with yoghurt, in your smoothie, or with your coffee! You can even bake with it.\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family (a great way to add extra protein, our kids love it!).\u003c\/li\u003e\n\u003cli\u003eBetter for those with sensitive stomachs than other proteins such as whey.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48602903675085,"sku":"9357204000680","price":4.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Screenshot-2026-07-21-at-1-08-16-pm.png?v=1784606844"},{"product_id":"chief-grass-fed-collagen-protein-powder-creamy-vanilla-15g","title":"Chief - Collagen Protein Powder Creamy Vanilla 15g","description":"\u003cp\u003e\u003cstrong\u003eIncrease your daily protein intake while supporting glowing skin, stronger nails, muscle recovery, joints and tendons, and your gut health with clean Australian Collagen Protein!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA deliciously creamy protein powder combining natural vanilla flavours with Buttermilk, which has the vitamins and minerals of milk without spiking your insulin (buttermilk is a lot lower lactose than milk because fermentation breaks down much of the lactose, so it may be suitable for those who can't normally consume dairy).\u003c\/li\u003e\n\u003cli\u003eHydrolysed Grass-fed Bovine Collagen \u003c\/li\u003e\n\u003cli\u003eType I and III collagen\u003cspan\u003e \u003c\/span\u003ewith a low kilodalton score (highly bioavailable).\u003c\/li\u003e\n\u003cli\u003eTested to be free from heavy metals, pesticides and herbicide such as Glyphosate.\u003c\/li\u003e\n\u003cli\u003eAlmost zero sugar, sweetened with monk fruit.\u003c\/li\u003e\n\u003cli\u003eNo artificial sweeteners or sugar alcohols.\u003c\/li\u003e\n\u003cli\u003eGreat as a vanilla 'milkshake', with yoghurt, in your smoothie, or with your coffee!\u003c\/li\u003e\n\u003cli\u003eYou can even cook and bake with it.\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family (a great way to add extra protein, our kids love it!).\u003c\/li\u003e\n\u003cli\u003eBetter for those with sensitive stomachs than other proteins such as whey.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":48602903707853,"sku":"9357204000673","price":4.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9062\/5485\/files\/Screenshot-2026-07-21-at-1-11-03-pm.png?v=1784606848"},{"product_id":"chief-collagen-pb-bar","title":"Chief - Collagen Peanut Butter Bar","description":"\u003cp\u003e\u003cspan\u003eStop eating junk with this biscuity, peanut and cashew butter based snack to satisfy your sweet cravings.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA biscuity, melt in your mouth, cashew and peanut butter bar with a hint of salt. 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